A cohesive brand identity for tms’ beverage-ware design agency was created by establishing a visual language that inspired from concept to shelf. The work included developing a lookbook that showcased design philosophy and product storytelling, building a presentation system with a clear and impactful visual structure, and crafting product designs that merged innovation with everyday functionality. Through intentional art direction, each collection was elevated with imagery, color, and narrative that reflected a distinct creative vision and the lifestyle moments the products were meant to enhance.