Relaunch WLDKAT Skin as a cohesive, omnichannel brand that could stand out in major retail environments like ULTA and Target while retaining its gritty, familiar, and organic identity. This required unifying the brand’s visual language across new packaging, digital platforms, and in-store touchpoints to create a seamless customer experience. The creative direction needed to balance authenticity and edge—translating WLDKAT’s raw, accessible energy into a polished yet bold presence that resonated with both new and loyal audiences.
