I joined Kopari during a period of rapid growth—new products, Series A funding, and a brand figuring out what it wanted to become. After starting out as a digital brand designer, I stepped into a brand and creative lead role for over a year, managing designers and interns while driving over 15 launches and keeping the brand moving.

One of the most defining moments was an Instagram ad I developed for the Tropical Melt—a texture-forward, product-in-hand format that went viral, sold out the product, and established a content approach the brand still uses almost five years later.

When a new CEO came in, I led a full 25-SKU line repackaging, collaborated on the design for a coveted Ulta x Target endcap, and contributed to the naming and creative direction of the now-viral and highly coveted Kopari SPF line.